The Bloody Well Smell It Yourself campaign...
Right, I'm launching some new campaigns. The first one will be called
"The Bloody Well Smell It Yourself" awareness week. This means USE YOUR NOSE to test whether food is really off or whether you are just being ripped off by the manufacturer who are covering their backs by putting the Use By or Best Before date a week before it really needs to be there.
OR the opposite problem is of course having loads of rotting stuff in the fridge. Particularly single people who are sharing domestic quarters do this, I find. They buy in bulk once a week or less, when hungry, and don't get around to planning or eating up leftovers.
Either way, it's all WASTE. And that means methane emissions from landfill 23 times worse than Co2.
So the answer - buy less more often, locally not at the supermarket, plan better, and don't believe the hype about dates.
Here's someone who's started a charity to redistribute surplus food to the needy :
http://www.fareshare.org.uk/

